IRVINE, CA--(MARKET WIRE)--Aug 26, 2008 -- BlueFire Ethanol Fuels, Inc. (OTC BB:BFRE.OB - News), a company changing the world's transportation fuel paradigm through the production of ethanol from non-food cellulosic wastes, has been invited to present at the 3rd Annual Southern California Investor Conference on September 3, 2008 at The Island Hotel in Newport Beach, California.

BlueFire Ethanol Chairman and CEO, Arnold Klann, is scheduled to make a presentation to the general session at 8:30 a.m. Pacific Time.

The conference will feature officers from 30 of Southern California's top companies, including Qualcomm, Cymer and Volcom, presenting corporate overviews and insights to investors and the financial community. This one day investor event features world recognized life science, technology, media, real estate, financial and other leading growth companies.

Klann will discuss how the company is deploying the world's first commercially-ready, patented and proven Concentrated Acid Hydrolysis Technology Process for the profitable conversion of cellulosic waste materials to ethanol. Cellulosic ethanol from widely available waste materials will provide for ethanol's ability to significantly and sustainably become an important component of our nation's domestic energy supply.

BlueFire will create geographic flexibility in the location of production plants by using locally available cellulosic wastes bringing the benefits of ethanol to every state in our nation while helping to solve limited landfill space and creating regional economic development.

BlueFire Ethanol recently received its Condition Use Permit from Los Angeles County Regional Planning for its first ethanol biorefinery in Lancaster, California. The Lancaster facility will use post-sorted cellulosic wastes diverted from landfills in Southern California to produce fuel-grade ethanol. The company was awarded $40 million from the U.S. Department of Energy for construction of a second plant also in Southern California, and has received the first installment of funding from the DOE for the development of the BlueFire Mecca, LLC plant in Southern California.

Interested parties may listen to the presentation through a live audio webcast at http://www.californiastocks.com. Listeners are encouraged to visit the Web site at least 15 minutes prior to the start of the scheduled presentation to register, download and install any necessary audio software.

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